Insights from 180+ Luxury Powerhouses Benchmark
Morten J. Sørensen
The Strategic Bloodhound for Luxury Growth
What if luxury’s greatest breakthroughs aren’t disruptive but hidden in plain sight?
As the strategic bloodhound for luxury, I uncover the transformative power of unseen opportunities. Driven by a relentless curiosity, I trace the hidden secret pathways to success. Where others see stagnation, I see the limitless unseen potential.
Seeing what others miss drives me to continue to do what I do. I uncover the simple changes that yield extraordinary results.
This is who I am; this is my brand. My passion for unlocking hidden value for luxury began with a spark: a missed opportunity in a vibrant sneaker store. A seemingly insignificant packaging detail hinted at a vast potential.
Could a simple tweak unlock explosive growth?
That question ignited my passion and committed me to a journey to be the strategic bloodhound for luxury, unearthing the billion-dollar opportunities others miss. With over twenty years in the industry navigating the complex landscape of the global luxury industry, I've witnessed countless recycled strategies, generic playbooks, and empty promises that missed the impact of the 'unknown unknowns'—those overlooked details that hold immense untapped potential.
For instance, a seemingly minor adjustment—a single word change on a sneaker adhesive label— unlocked €1.5 billion in revenue for a global leader in high-performance footwear.
unisex
I go deeper than numbers. I understand customer emotions, touchpoints, and the transformative power of data.
Today, my industry-validated methodology and approach have helped clients unlock over €3.5 billion in additional unseen hidden revenue.
I don't disrupt; I uncover the simple changes that yield extraordinary results by revealing the value hidden in a brand's unknown unknowns.
I empower luxury brands to unlock their hidden potential in ways they never imagined.
Are you ready to see what luxury misses? Let's illuminate your hidden potential together.
HUGO BOSS
Global Vice President
“Morten is fantastic to work with, has true subject matter expertise in Customer Analytics Consulting, is very empathetic and a team player, but most importantly, he is amazingly passionate for results for his client.”
Mastery
€3.5+ Billion Unlocked.
Illuminated Discovery
"I'm the strategic bloodhound for the luxury industry. My unique approach combines deep customer insights with first-principles thinking to illuminate the hidden potential others miss. With a track record of generating over €3.5+ billion for clients, I unlock value through simple, unseen, transformative changes. Are you ready? Let’s talk." - Morten J. Sørensen