Is your business stuck in a tired routine, following the same old playbooks that everyone else uses? Do you yearn for explosive growth, a secret weapon to dominate your market? The truth is, the riches you seek might already be hiding in plain sight. Traditional tactics can only take you so far. It's time to ditch the dusty scrolls and unleash the potential locked away within your company. Join me, the Strategic Bloodhound, on a thrilling quest to unearth hidden gems and rewrite the business battlefield!

This was fun to solve: Bursting the CEO Bubble.

It solves the CEO Bubble conundrum. Walt Bettinger, CEO of Charles Schwab, defines his "CEO Bubble" as taking two forms: "People telling you what they think you want to hear" and "People being fearful of telling you things they believe you don't want to hear." At its core sits emotion. And that was the key. How to measure "emotion".

"The size of the CEO Bubble is directly proportional to the disconnect distance between that brand and its customers", Morten Sørensen

The insight. In this 108-second explainer, I share my expertise and in-depth industry knowledge from more than 100+ luxury brands and organisations that led to my breakthrough and followed EUR 3.5+ billion in value created by seeing what they did not.

It shows how it is possible to diagnose, locate and quantify the root causes of any luxury brand's revenue and value loss.

How do you surface something that someone else may not yet see but you do? How do you bring that light to an existing belief system that is so strong that it refuses to believe or even to see something that is there? Even if strong supporting evidence exists. Exploring something uncomfortable outside the box fills you with doubt, uncertainty, and fear. It intensely challenges your belief, and to learn a potentially unsettling or life-changing truth is hard to accept.

“A brand isn't what you say it is. It's what they say it is” Marty Neumeier. Customers create brands. And every customer's unique view of a brand collectively shapes a brand's value and reputation. Taking a Customer Excellence litmus provides an incredibly detailed insight into what customers true gut feelings about a brand is. It contains the definitive WHY customer revenue vanishes unnoticed from brands over time.

With 1,6 – 5,4% of shopping basket revenue lost managing returns, Direct-to-Consumer Retailer brands lose US$117 million profit for every US$1 billion in retail sales. The automated fruit size sorting ‘machine’ solution idea dramatically unlocked online apparel, fashion and footwear retailers to reduce returns by 48 per cent without consumer intervention. It slashed returns management costs, increased brand profits, and gave a competitive advantage to amplify customer’s experience.